Reed Colley

Chief Executive Officer

Reed founded Black Diamond Performance Reporting in 2003 after recognizing a need for a fully outsourced, Internet-based performance reporting application designed specially for wealth managers and investment advisors.  Reed currently serves as the Company’s Chief Executive Officer, a role in which he is responsible for all aspects of the Company’s operation and planning, overseeing strategic planning and product development for the Company.

Prior to founding Black Diamond, Reed was a Vice President at Investment Scorecard based in Nashville, Tennessee.  At Investment Scorecard, Reed was responsible for developing the company’s Internet-based application that reported on over $200 billion in managed assets, as well as managing the product and development teams.  At Investment Scorecard, Reed also worked in conjunction with the sales department where he focused on identifying and servicing the needs of larger institutional clients.

Reed holds a Bachelor of Science with degrees in Economics and Engineering Science from Vanderbilt University.  While at Vanderbilt, Reed was a starting pitcher for the Vanderbilt baseball team.  Reed currently lives in Ponte Vedra Beach, Florida with his wife and four children.